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Starck’s Creative Touch: Mortlach’s New Chapter Begins
KUALA LUMPUR, 4th December 2024 – To honour two centuries of distilling excellence, renowned Scotch whisky brand, Mortlach is proud to unveil its debut collection of MORTLACH x STARCK in Malaysia, designed by the brand’s first-ever Creative Director, Philippe Starck.
With his boundary-pushing approach to design, Starck has reimagined the essence of Mortlach whisky, infusing the collection with his signature creativity and avant-garde flair. From the L’Evolution Collection, the BECOME expression takes the spotlight, offering a bold whisky experience that balances deep complexity with a smooth, refined finish. Rich with rebellious character, BECOME is a reflection of both Mortlach’s legacy of innovation and Starck’s forward-thinking design, promising whisky lovers an unforgettable taste of transformation.
"One of the most visionary contemporary creators, Philippe Starck, joins Mortlach as our true partner and we are proud to be the first Scotch whisky brand he has ever worked with. Together we will venture into creative new heights, reinventing what whisky will represent to a generation, reimagining and rebuilding the spirit of Mortlach.” - Pedro Mendonça, Diageo’s Global Reserve Managing Director
Philippe Starck’s creative vision pushes boundaries, bringing a modern, avant-garde spirit to Mortlach. The MORTLACH x STARCK collaboration draws from the brand’s history of bold evolution, with Starck’s innovative designs aligning with the pioneering vision of Mortlach’s original distiller, Alexander Cowie.
“Mortlach is the result of the scientific brilliance of Alexander Cowie. Since its inception, the brand has continued to innovate, crafting whiskies that are rich in character, yet simple and pure. This was a revelation for me, as Mortlach clearly already belongs to the future. The evolution of Mortlach takes a leap forward into modernity, with the elegance of nature and the magic of science at the service of humanity.” – Philippe Starck, Mortlach Creative Director
The collaboration was celebrated in a global creative gathering, bringing together influencers from art, design, culture, and whisky industries in an exclusive event in Kuala Lumpur. BECOME from L’Evolution Collection will be available for purchase exclusively at The Chamber starting from December 4, 2024, with each bottle priced at RM1,999.00.
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