Named after William Shakespeare's tragic lovers, the origins of Romeo y Julieta as a Habano date back to 1875.

The brand rose to international fame during the early years of the 20th Century under the direction of Don 'Pepin' Rodriguez, a talented promoter, who was amongst the first to recognise the power of the cigar band. During his hey day no less than 20,000 different bands were used in production.

Winston Churchill became a devotee of the brand. Following his visit to Havana in 1946, his name has not only been commemorated on a band but it has also served to describe the marque's most famous size - Romeo y Julieta Churchill.

The 21st century has seen the arrival of two additional sizes using the name. The first called Short Churchill, a robusto size that had been missing from the range, was added in 2006. The second launched as the 21st Festival del Habano in 2010, was Wide Churchills, which boasts a 55 ring gauge to mark the trend amongst enthusiasts for stouter girth vitolas.

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